A spotlight on dealer-led innovation, B2B-first growth, and sustainable expansion — Rulla’s story shows how a local network of Volvo and Renault dealers transformed a community-driven idea into a nationwide mobility solution.

Operating in 24 cities, Rulla demonstrates that success in shared mobility doesn’t require chasing mass consumers or rapid, speculative growth. Instead, by focusing on business clients, empowering local dealers, and leveraging Vulog’s platform, Rulla built a model of trust, simplicity, and profitability.

At a time when operators worldwide are searching for scalable yet sustainable paths forward, Rulla offers proof that technology + local expertise can unlock growth — without losing the personal touch that makes mobility work.